we believe in true "patient centricity"

To create a strong patient communication effort, you must "hear" the voice of the patient. You must listen.

Consider the example of Claire Wineland.  She was a powerful woman who suffered from Cystic Fibrosis. She started Claire's Place, a foundation for this terrible disease. Commenting on DTC marketing, she said, "I don't want to bust anyone's bubble, but we're actually real people leading busy lives. That means we've got many things on our minds aside from our health... So don't be surprised if we tune out your marketing messages, especially if they keep reminding us how sick you think we are." 

In 2020 the Boston Consulting Group found the same.  Nearly half of all patients do not believe that Pharma "get's them." Most communication efforts are tone deaf.  AIM works with clients to hear.  We provide critical insights about patient needs and behavior.

 

speaking to patients

Most great patient communication programs start with insights from market research. We've seen it.  With 20 years of experience, we've worked on some of the strongest patient communication/DTC marketing programs.  We will suggest a starting point for consideration of patient needs. We then work with the client on careful examination of these needs.  It is important to put aside preconceived notions.  And just listen.

 



This graphic is an example of how we enabled one company to precisely target their customers. Using research, we identified how to target and speak to their ideal customer. Our insights enabled them to increase uptake of scripts and achieve high ROI for their patient communication program.
 
 

Why Aim Is Unique

We are staffed with consultants that have worked on some of the most effective patient communication/DTC marketing campaigns, from Nexium, Crestor, Symbicort, Ambien, Plavix, and Arimidex (big campaigns) to smaller campaigns like Paragard, Plan B, Qelbree and Theravision. We also work with brands that are preparing to launch. We AIM to provide intelligence that will enable you to speak with your target population in a way that is meaningful to them. Take off the dressing of "Patient Centricity," which is a buzz phrase for many companies, and apply the idea. This will lead you to highly impactful patient communication programs,

We leverage research and consulting to provide great insights on patient communications. Our experience in the industry sets us apart from other companies—especially those that depend on evaluation from "green" analysts.

 
Size the market

We evaluate the size of the addressable patient population through a combination of qualitative and quantitative research, especially if the patient population is small.

 
Develop a customer profile

What are the characteristics of the patient population that you can best serve? We work closely with clients to understand the competitive set and identify the best opening for them in the market. We can then segment and profile patients to identify target patients that present the best opportunities.

 
messaging

We are always surprised when agencies and clients overlook the input of patients when creating patient communication programs. Patients find it really refreshing when you listen to their needs and take input from them. Ignoring this input can sometimes result in very weak communication programs.

 
Identify communication channels

Yes, the media landscape can be confusing, but it also offers tremendous opportunities for companies that trace the "Patient Journey" effectively. We understand this new landscape, including the tremendous opportunities available for social media/digital patient communication programs.

 
comprehensive insights

We work closely with you to understand research questions and how insights can be leveraged. Our goal is to provide information that you can use. Our reports always include key insight recommendations.

 
understanding what is around the corner

For many brands, there are emerging opportunities, including new indications and advanced patient targeting. Leveraging patient research and long experience in the industry, we can provide consulting that results in the development of great patient communication programs. 

 
ATU/measuring response to communications

We are experts on tracking (ATU's) the effectiveness of your marketing efforts.  This is done in the larger context of marketing programs launched over the past 20 years. The impact of patient communication/DTC advertising is measurable and must be monitored.

 

If DTC marketing is so powerful, why doesn't everybody do it?

 

About Our Team

Our exceptional team of professionals has deep experience developing insights and creating strategies for highly successful DTC marketing. We’ve won awards; we know what works. Our experience is accessible to clients of every size. Every client gets the “A” team, which is dedicated to your success. During a complimentary call with you, a senior member of our team will talk with you about how you can achieve the goals that you are setting for your company.

“Talent hits a target no one else can hit. Genius hits a target no one else can see.”

- Arthur Schopenhauer

It all starts with a
30-minute consultation

We'd like an opportunity to demonstrate how we can provide value to your company. By clicking here, you can schedule a brief call with a senior member of our team:

Our promises in advance of this call:

  1. It is not a capability or sales call. We are there to listen to you and, where possible, provide value.
  2. In advance of the call, we will review our database of information and collect all non-proprietary information that may be of interest to you—we will do our homework.
  3. If you wish to take the conversation further, we will respond to any requests that you have.  

Even if you don't end up working with us, we're sure these tips will be valuable, and there is no pressure or obligation.

Experience working with the following brands

PARAGARD

Worked in collaboration with the team on the initial development of its "hormone free" marketing strategy. This strategy continues to be used in TV marketing.

Symbicort

Worked with the team over a long period of time, ultimately culminating in the development of a powerful brand icon.

crestor

Following Juniper Clinical Trial, worked with team to craft messaging that took full advantage of the efficacy findings. Specifically helped to translate hard to understand jargon into messaging that patients could understand.

Testimonials

“[AIM doesn’t] merely collect data; they synthesize it into actionable insights that drive strategic decision-making. The ‘so what’ of the data is at the center of the conversation, not left as an afterthought or a follow-up. To date, the AIM project output has played a pivotal role in shaping our patient education and communications strategy.”

Marketing Director

“The best market researchers do much more than report results, they explain complex data in terms that are understandable and then they show how the data can be leveraged to get results. Measured against those high standards, AIM is all-star agency, and a delight to work with!”

Business Author

“I’ve worked with Frank for more than 10 years on a variety of projects. He has tremendous expertise and always brings fresh strategic thinking to the table. Frank makes a wonderful business partner and is a joy to work with!”

Research Director, Respiratory Category

“Frank knows our business and brands inside and out, and is extremely passionate about our business. He is strategic, and solution oriented. Everyone who has the pleasure of working with him thinks of him as an extended team member.”

Research Director

“AIM is the type of business partner everyone wants. They understands what your business needs are and tailor solutions to address those needs. You can always count on AIM to provide valuable insights and meaningful recommendations to clients!”

Brand Manager, CNS category

HIGH ROI DTC MARKETING

Two case studies on how specific brands were able to achieve outstand ROIs even with low DTC marketing spend.  In one of these cases, the competitor was spending 10:1 to its competition and it was the loser.

Recent Articles

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Stigma and taboos influence healthcare, evident in how patients address problems such as obesity, Overactive Bladder (OAB), and abnormal uterine bleeding (AUB). The discussion around obesity can be highly charged, especially given that almost half of all Americans can be classified as obese.  And the percentage is growing rapidly.  Obesity is an epidemic in the…

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Cancer is a silent killer that creeps up on people.  Currently only  ~50% of cancers are diagnosed at an advanced stage, when it is very difficult to treat.  To improve cancer treatment, we need to increase patient education about cancer symptoms and at the same time develop new ways to test for it.  Patient education and…

HIGH ROI DTC MARKETING

Two case studies on how specific brands were able to achieve outstand ROIs even with low DTC marketing spend.  In one of these cases, the competitor was spending 10:1 to its competition and it was the loser.