Hard Hitting Research & Consulting
“By far the biggest leverage point in any business is marketing. If you get 10% better at marketing, this can have an exponential or multiplying effect on your bottom line.”
– Allan Dib, Best-selling author of The 1-Page Marketing Plan
Jump-start your sales
Fortune 500 companies fuel their growth with multi-million dollar advertising. Certainly if you have less than a billion dollars in revenue, you cannot play like that. You may think that effective marketing is out of your reach. It is not.
We have examples of some clients who spend as little as $50K on marketing and have tremendous results. Whatever your potential budget, we know you can grow your sales by improving your marketing.
A precision approach to small business marketing
Let’s start with your success. We’re guessing that you are doing pretty well with your products or services. You are ready to take it to the next level. That’s why you are on this website. You think that you probably can grow your company and you know what? You’re right!
With limited resources, most companies have to be smart about how they spend their time and money.
If you own a small to mid-sized business (or are an agency working with clients) and want a precision approach to your marketing, Advanced Insights & Marketing (AIM) can show you how to do it. We work with you to develop a marketing program that is based on insights and experience that ensures cost effective and successful marketing.
Marketing that makes it happen
At AIM, our only goal is to help clients make more money. More specifically, we employ a variety of tools and techniques to develop a consistent marketing effort that generates more sales for your company.
Our services are custom-tailored to what your company needs, so we don’t waste your time or money. Our research-first mentality means we can show you exactly what you stand to gain from implementing specific strategies.
We engage in a variety of tried and true marketing strategies to answer our clients’ most crucial questions:
Size the market
“How big is the pie and how big of a slice can we take?”
Develop a customer profile
“Who is our target market and where can we find those customers?”
Establish a customer persona
“What resonates with our customers and how should we speak to them?”
Identify communication channels
“Where do my customers ‘hang out’ for information and what is the customer journey to purchase?”
Create an executable marketing plan
“What needs to happen to get us from where we are to where we want to be?”
Validate new products and services
“Will our customers see the value in our new product or service and will they be interested enough to buy?”
Experiment with new marketing concepts
“Are our customers going to react positively to a new marketing message and are they more likely to buy because of it?”
If marketing is so powerful, why doesn’t everybody do it?
About Our Team
Our exceptional team of professionals has deep experience developing insights and creating strategies for highly successful brands. We’ve won awards, we know what works. Our experience is accessible to clients of every size. Every client gets the “A” team who is dedicated to your success. During our complimentary call with you, a senior member of our team will talk with you about how you can achieve the goals that you are setting for your company.
“Talent hits a target no one else can hit. Genius hits a target no one else can see.”
- Arthur Schopenhauer
It all starts with a
15-minute meeting
It’s tough to show you just how much we can actually do for you without knowing anything about what you do. But give us just 15-minutes and we promise to deliver a truckload of value, guaranteed! And we’ll do it for FREE!
You’ll walk away with:
- a one-page market plan outline that you can actually implement
- a generalized customer profile representing your target market
- a list of ideas about how to target new customers and where to find them
Even if you don't end up working with us, we're sure these tips will be valuable, and there is no pressure or obligation.
Experience working with the following brands
Testimonials
“The best market researchers do much more than report results, they explain complex data in terms that are understandable and then they show how the data can be leveraged to get results. Measured against those high standards, AIM is all-star agency, and a delight to work with!”
Business Author
“AIM is helping our business go from Good to Great. With the help of AIM, we are ‘punching above our body weight’ – and expect to grow revenue substantially.”
CEO, Small Business
“I’ve worked with Frank for more than 10 years on a variety of projects. He has tremendous expertise and always brings fresh strategic thinking to the table. Frank makes a wonderful business partner and is a joy to work with!”
Research Director, Major Pharma Company
“Frank knows our business and brands inside and out, and is extremely passionate about our business. He is strategic, and solution oriented. Everyone who has the pleasure of working with him thinks of him as an extended team member.”
Research Director, Fortune 500 Company
“AIM is the type of business partner everyone wants. They understands what your business needs are and tailor solutions to address those needs. You can always count on AIM to provide valuable insights and meaningful recommendations to clients!”
Brand Manager
Recent Articles
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The Pharma industry is waking up to the idea that emotional DTC advertising works. That is, when the emotional hook is well connected to the rational benefits of the brand. These ads will be noticed and are most likely to drive discussion with a doctor, which will result in a script. For example, recent Chantix […]
Small Business
You may wonder how a small business can distinguish itself from major competitors? They act like PT Boats. While big companies duke it out among themselves, smaller companies can attack and take share. But not if they try to compete head on. For example, Wal-mart is taking on Amazon Prime with its own delivery subscription […]
General Marketing
In general, small businesses are very optimistic about the products or services that they sell. The business opens its doors assuming strong customer demand. But how do you know if there is strong customer demand? If you are wrong, you have a big problem. Fundera reported that 42% of small businesses fail because there is […]