In addition to physical consequences, many people suffer from social stigma associated with a health condition. This is certainly the case for people who suffer from weight issues. These people can suffer both overt and hidden social consequences, from nasty comments to rejection in social or business situations. “Body Positivity” and “Fat Acceptance” movements are […]
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Is DTC TV Really Effective? Really?
Studies have been conducted about DTC effectiveness since 2002. The results are conclusive. DTC marketing is effective. In the early days of DTC, the emphasis was on TV and Print advertising. DTC was being used mainly for drugs with very big budgets. Prozac was the pioneer followed soon by Nexium, Lipitor and Viagra. ROI […]
Supporting Caregivers As They Learn More About Treatment Options
One in five adults is a caregiver for a family member that is experiencing a chronic disease. Caregiving runs the gamut of disease states from ADHC among children 6-17 to patients with lung cancer, adults with alzheimer’s and mental health issues, etc. The common denominator is that these caregivers are dedicated to helping their […]
How Do You Talk With Patients
Is It Important to Catch Their Attention? Sure it is. If they do not notice the communication it cannot have an effect. However the form should not overwhelm the content. This means that any communication should be highly relevant to the patients, consistent with the feelings that they have. KEYTRUDA demonstrates great examples of meetings […]
Not A Dry Eye In The House
Kate Walsh is not a doctor, but she plays one on TV in the popular show “Grey’s Anatomy”. She is also partnering with Alcon in its new campaign “Make Every Look Count” for Systane. I don’t watch this show so the star power does not work on me. However, it will garner attention from […]
Please Do Not Criticize DTC Advertising – It Saves Lives
My family is liberal and for years they have attacked me about DTC Advertising. At holiday gatherings, they often call me the “black sheep” for the role that I play in creating patient advertising. Other more famous people also attack me. At one conference, Ralph Nader (the Pinto guy) came down hard on me […]