The trend toward shopping online will continue and accelerate this year, as consumers look to stay safe. This evolving shopping behavior will dramatically affect the potential for companies in the coming year. According to an Accenture survey, 61% of consumers plan to minimize in-store shopping to reduce health risks. The holidays will not be bright for […]
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Great Research Gives Small Business the Advantage to Win
The revolution in marketing and business is taking place on two fronts. On the one front, the Godzilla companies like Walmart and Amazon are fighting to rule the world. They are taking out other major players in retail unmercifully. And now turning their major fire power on each other. Wal-mart is taking on Amazon Prime […]
Marketing for a Successful Restaurant
It never was easy to run a restaurant. In 2019 the failure rate for new restaurants was around 60% and a vast majority would fail within 5 years. Crazy business to be in, huh? Enter Covid. You take a serious small business problem and put it on steroids. For months, many restaurants could not even […]
Ground Breaking Insights that Lead to Marketing Success
A long time ago I lived in Burlington, Vermont. Where Ben & Jerry started their small business in a converted gas station. They completed a correspondence course on how to make the ice cream and had the genius idea to make theirs even more fatty than competitors. In time they would go on to take […]
A Step By Step Plan To Building A Company from $1M to $5M in Sales
Originally published on LinkedIn A client recently came to us for advice about how to grow his business. Tim makes designer furniture that sells to high end restaurants, hotels and many of the rich and famous (who cannot be named, but think reality TV show types). He’s been doing this for 20 years very successfully, […]
The Dough Boy Invades Russia
When I was working in Russia, I took on a project for Pillsbury. They were launching brands and wanted to know if the Russians would react positively to their central brand cue, the Dough Boy. This was back in 1997 when brands were very new to Russia (Coca Cola, McDonalds were just starting, Vogue launched […]