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Evolving Online Shopping Behavior Leads to Increased Opportunities

The trend toward shopping online will continue and accelerate this year, as consumers look to stay safe. This evolving shopping behavior will dramatically affect the potential for companies in the coming year. According to an Accenture survey, 61% of consumers plan to minimize in-store shopping to reduce health risks.  The holidays will not be bright for […]

Great Research Gives Small Business the Advantage to Win

The revolution in marketing and business is taking place on two fronts. On the one front, the Godzilla companies like Walmart and Amazon are fighting to rule the world. They are taking out other major players in retail unmercifully. And now turning their major fire power on each other. Wal-mart is taking on Amazon Prime […]

Marketing for a Successful Restaurant

It never was easy to run a restaurant. In 2019 the failure rate for new restaurants was around 60% and a vast majority would fail within 5 years. Crazy business to be in, huh? Enter Covid. You take a serious small business problem and put it on steroids. For months, many restaurants could not even […]

The Dough Boy Invades Russia

When I was working in Russia, I took on a project for Pillsbury. They were launching brands and wanted to know if the Russians would react positively to their central brand cue, the Dough Boy. This was back in 1997 when brands were very new to Russia (Coca Cola, McDonalds were just starting, Vogue launched […]