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Iconic DTC Advertising

Ads for Doritos are wild. Ads for pharmaceutical medications are not. Can’t be. Welcome to the world of pharmaceutical advertising, the “Sea of Sameness.”  We rarely see iconic DTC Advertising. To be successful, DTC advertising does not have to be iconic.  Successful ads engage the audience, deliver compelling messages, and develop “branded memorability” that triggers […]

Creating Great DTC Advertising

If you watch TV, you see Pharma advertising.  A lot!  You’ll see long commercials that often talk about obscure diseases along with gross side effects.  You must be wondering.  Why do Pharma brands do these ads?  Simply put, they do want you to “…ask your doctor if X is right for you…”  And if you […]

Unfortunate DTC Advertising

The Superbowl is exciting!  It is quite natural to see provocative advertising.  Including ads for lip gloss, “Duck Plump.”  Some creative, living perhaps in LA or NYC, came up with this stuff and they may win an award at Cannes.  However, we never see this type of thing in Pharma.  Or do we?  We witnessed […]

Stigma and taboos influence healthcare

Stigma and taboos influence healthcare, evident in how patients address problems such as obesity, Overactive Bladder (OAB), and abnormal uterine bleeding (AUB). The discussion around obesity can be highly charged, especially given that almost half of all Americans can be classified as obese.  And the percentage is growing rapidly.  Obesity is an epidemic in the […]

Snoring Can be a sign of Sleep Apnea

Mike’s wife did not like it when he snored, but he ignored it. Then one day, Mike was driving on the highway with his family and nearly fell asleep. They could have died.  His wife was furious.  Mike had sleep apnea. Snoring can be a sign of sleep apnea, a condition experienced by 39 million […]

Negative Perceptions about the Pharma Industry

If you worked in the Pharma industry in 2019 and you were asked about your job, you might have felt a little uncomfortable.  At that time, attitudes toward Pharma companies were at an all time low.  Around the same level as attitudes toward tobacco companies.  If they were asked to give one word that related […]