The only sure way to significantly grow revenue is to increase customer demand. And sometimes this demand can come from the most unexpected places. In the 80’s if you asked a person to pay money for bottled water, they would probably have replied “are you crazy?” Then a combination of marketing, health and environmental factors […]
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The Dough Boy Invades Russia
When I was working in Russia, I took on a project for Pillsbury. They were launching brands and wanted to know if the Russians would react positively to their central brand cue, the Dough Boy. This was back in 1997 when brands were very new to Russia (Coca Cola, McDonalds were just starting, Vogue launched […]
Your company story can be your greatest asset
Don’t get me wrong. I am not talking about the awards that you have won, the systems that you use, the gigabites of cloud computing that you do… whatever that is? I am talking about your authentic company story. Something that hits the heart strings of your customers in a way that they can relate […]
How Patient Empowerment and Telehealth May Radically Change Healthcare
Healthcare has undergone many changes in the 21st century. With the advent of Covid-19, it may now be poised for even more radical changes. In the 20th century, doctors were exclusively in the drivers seat when it came to healthcare discussions. Like a taxi passenger, patients let the doctor take them to their destination. The […]