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How Market Research Enables You to Increase Customer Demand

The only sure way to significantly grow revenue is to increase customer demand. And sometimes this demand can come from the most unexpected places. In the 80’s if you asked a person to pay money for bottled water, they would probably have replied “are you crazy?” Then a combination of marketing, health and environmental factors […]

The Dough Boy Invades Russia

When I was working in Russia, I took on a project for Pillsbury. They were launching brands and wanted to know if the Russians would react positively to their central brand cue, the Dough Boy. This was back in 1997 when brands were very new to Russia (Coca Cola, McDonalds were just starting, Vogue launched […]

Your company story can be your greatest asset

Don’t get me wrong. I am not talking about the awards that you have won, the systems that you use, the gigabites of cloud computing that you do… whatever that is? I am talking about your authentic company story. Something that hits the heart strings of your customers in a way that they can relate […]