Stopping Corrupt Marketing of Medications

In August 2023, Netflix’s top series is “Painkiller,” exposing corrupt marketing of OxyContin from Purdue Pharma. It is important to stop corrupt marketing of medications.  Real life events inspire the series, shedding light on the tragic consequences, like a mother losing her son. The docu-drama starts with a gut-wrenching scene. A mother whose son was […]

Improving the Understanding of Parkinson’s Disease

Michael J. Fox and Robin Williams are two famous actors who were diagnosed with Parkinson’s disease (PD), a terrible neurological (nerve cell) disorder that strikes the lives of millions.  Typically, the condition is seen in people over the age of 50, although this is not always the case.  It can affect people of all ages.  […]

Patient Communication Improves Treatment of HIV

In the 1980s, HIV was a scourge on the population, killing over 100K people by 1991. Stigma and general ignorance about it seriously undermined treatment.   To confront these problems, patient communication programs funded by governments and foundations were initiated. This type of patient communication was novel, with almost no precedent. A famous PSA launched in […]

Examining arguments for and against Pharma DTC advertising

Since its introduction into the mainstream in 1997, Direct-to-Consumer (DTC) marketing has been a subject of debate. Only the US and New Zealand permit it, and recent congressional efforts aim to restrict it. Despite the ongoing controversy, it’s essential to examine the arguments for and against Pharma DTC advertising. Before Pharma DTC avertising, patient education […]

Great Pharma DTC Marketing Is Different

While there is no recipe for great Pharma DTC marketing, the tactics leading to the goal are the same. Draw attention, make it relevant, deliver a powerful (and, if possible, distinctive message), and spark action. Basically, get the patient to talk with a doctor. When it is done right, Pharma DTC marketing delivers an excellent […]

The Importance of Patient Education Programs

This year, GSK and the International Federation on Aging (IFA) joined forces to inaugurate Shingles Awareness Week. The reason behind this initiative is the lack of awareness about the disease among most Americans, which is a mistake that needs addressing. This lack of awareness is also true for many “silent diseases” like pancreatic cancer, hepatitis […]