Many women ask what is “true beauty” when you are older? There are a lot of mixed feelings about Botox. Many women don’t love the idea of needles or the risk of having a face that looks “frozen.” These women are increasingly exploring noninvasive options instead. Merz Aesthetics is inviting women to consider its products. […]
DTC Marketing
Next-Gen Research To Understand Patients
Menopause is serious—and it’s still massively undertreated Only about 1 in 4 women are receiving any treatment for menopause symptoms. Many women with moderate to severe symptoms are simply “pushing through,” not taking steps to get care that will make a real difference in their lives. AI research is a way for companies to understand […]
Does Patient Marketing Drive Sales? And Should It?
These are questions that a lot of people have asked since patient marketing was first approved in the United States. Does patient marketing drive sales? In many cases, the answer is yes. And should it? In most cases, the answer is also yes. First, there is the question of ethics. Many believed that it was […]
Women need to fight stigma related to Overactive Bladder (OAB)
Olivia Robbin showed remarkable bravery. She recently posted a video on YouTube to talk about #OveractiveBladder (OAB). She said, “No one can live like this. We should not be hiding…I need to let people know that you are not alone. There is help, and you deserve to find help for this.” We need to move […]
Testing Patients For Chronic Kidney Disease (CKD)
Chronic (CKD) affects around 37 million Americans. Troubling research from AZ shows the prevalence of undiagnosed stage 3—moderate—CKD is 85% to 97%. Dr. Ruud Dobber, executive vice president of the biopharmaceuticals business unit at AstraZeneca, said, “New real-world evidence data presented at ERA 2023 build on existing research to paint a stark picture: chronic kidney disease […]
Patient Communication Improves Treatment of HIV
In the 1980s, HIV was a scourge on the population, killing over 100K people by 1991. Stigma and general ignorance about it seriously undermined treatment. To confront these problems, patient communication programs funded by governments and foundations were initiated. This type of patient communication was novel, with almost no precedent. A famous PSA launched in […]