The Pharma industry is waking up to the idea that emotional DTC advertising works. That is, when the emotional hook is well connected to the rational benefits of the brand. These ads will be noticed and are most likely to drive discussion with a doctor, which will result in a script. For example, recent Chantix […]
Healthcare
How Patient Empowerment and Telehealth May Radically Change Healthcare
Healthcare has undergone many changes in the 21st century. With the advent of Covid-19, it may now be poised for even more radical changes. In the 20th century, doctors were exclusively in the drivers seat when it came to healthcare discussions. Like a taxi passenger, patients let the doctor take them to their destination. The […]