Patient Targeting

Education and Early Diagnosis of Cancer Patients

Cancer is a silent killer that creeps up on people.  Currently ~50% of cancers are diagnosed at an advanced stage that is difficult to treat.  To improve cancer treatment, we need to increase patient education about cancer symptoms and at the same time develop new ways to test for it.  Patient education is the crucial element […]

Alleviating Patient Stigma

In addition to physical consequences, many people suffer from social stigma associated with a health condition. This is certainly the case for people who suffer from weight issues. These people can suffer both overt and hidden social consequences, from nasty comments to rejection in social or businesssituations. “Fat shaming” happens even within the medical community, […]

comparing cpg marketing tactics to dtc marketing

The only sure way to significantly grow revenue is to increase customer demand. And sometimes this demand can come from the most unexpected places. In the 80’s, if you asked a person to pay money for bottled water, they would probably have replied, “Are you crazy?” Then, a combination of marketing, health, and environmental factors […]