Guaranteed ROI*

That’s right, we guarantee a return on your investment! We get that entrusting the growth of your business to someone is hard. Even if they seem impressive and show you they know what they’re doing, there are still going to be doubts: “Maybe it won’t work for my business.”

That’s why we’ve made it easy . . . together, we’ll set a sales goal and timeline for your success. If you’re not completely satisfied with our performance, we’ll refund our consulting fees in full (excluding field costs and expenses, see details).

As we spend most of our time doing work for clients, we can only accept one consultation per day. If you are interested in a free 30-minute meeting we recommend scheduling a consultation ASAP as slots tend to fill up quickly. If, after this consultation, you decide it is not for you, no problem.

Don’t forget: your three free gifts including a customized and actionable marketing plan are waiting!

“Talent hits a target no one else can hit. Genius hits a target no one else can see.”

- Arthur Schopenhauer

It all starts with a
30-minute consultation

We'd like an opportunity to demonstrate how we can provide value to your company.  By clicking here, you can schedule a brief call with a senior member of our team:

Our promises in advance of this call:

  1. It is not a capability or sales call.  We are there to listen to you and, where possible, provide value
  2. In advance of the call, we will review our database of information and collect all non-proprietary information that may be of interest to you - we will do our homework
  3. If you wish to take the conversation further, we will respond to any requests that you have.  

Even if you don't end up working with us, we're sure these tips will be valuable, and there is no pressure or obligation.

Experience working with the following brands

QELBREE

Developing key messaging for this ADHD medication enabling it to compete effectively in a category dominated by generics

Nexium

Worked closely on the development of marketing and brand efforts for this blockbuster medication. Supported its huge success in the marketplace.

ARIMIDEX

Helped this brand to create and track reaction to this powerful and highly emotional advertising.  Coupled with a PR campaign, these early efforts in the oncology space began to shift the dialogue about cancer and give patients a "voice"

Testimonials

“The best market researchers do much more than report results, they explain complex data in terms that are understandable and then they show how the data can be leveraged to get results. Measured against those high standards, AIM is all-star agency, and a delight to work with!”

Business Author

“I’ve worked with Frank for more than 10 years on a variety of projects. He has tremendous expertise and always brings fresh strategic thinking to the table. Frank makes a wonderful business partner and is a joy to work with!”

Research Director, Respiratory Category

“Frank knows our business and brands inside and out, and is extremely passionate about our business. He is strategic, and solution oriented. Everyone who has the pleasure of working with him thinks of him as an extended team member.”

Research Director

“AIM is the type of business partner everyone wants. They understands what your business needs are and tailor solutions to address those needs. You can always count on AIM to provide valuable insights and meaningful recommendations to clients!”

Brand Manager, CNS category

10 Tips on How to Create Great DTC Advertising

In this article we give tips and provide case examples of DTC advertising that has proven success in market. Download the PDF to see how they did it.

Recent Articles

DTC Marketing

Great DTC Creative Is Different

Later this month, I am serving on a panel that will discuss how Pharma companies develop “great DTC creative”.  While there is no recipe for great advertising (in general), the tactics leading to the goal are the same.  Draw attention, make it relevant, deliver a powerful (and if possible distinctive message) and spark action.  Basically […]

Patient Centricity

People Keep Talking About "Patient Centricity". Do you know what it means?

  “Patient Centricity” is Quite the Buzz Word the days   Ok, we’ve always talked about it. After all, Pharma makes its medications to serve the patient population. We make their lives better, we save lives. But for a very long time, the conversation about treatment was mainly with HCPs. They were at the center…

Patient Targeting

comparing cpg marketing tactics to dtc advertising

The only sure way to significantly grow revenue is to increase customer demand. And sometimes this demand can come from the most unexpected places. In the 80’s if you asked a person to pay money for bottled water, they would probably have replied “are you crazy?” Then a combination of marketing, health and environmental factors…