Mick McWilliams PhD is a thought leader in the Research Industry, known for his work on Bayesian and predictive analytics and “machine learning”. These approaches are often uniquely suited to solving complicated analytic questions. Please let us take a moment to explain. When you get down to it, Mick really helps clients to understand what is driving consumer selection of their product or service. Be they emotional, rational, convenience, price, etc. This gives you the tools you need to make decisions about how to successfully present your offer to consumers. Mick likes to use quotes from famous people, here is one that is apt: “Data is not Information, and Information is not Knowledge” (Peter Drucker) Put data on your side to make key decisions and make more money.
Fred Church is an advanced analytics professional with a background including major companies like BASES and Ipsos. He is an expert in demand forecasting and ROI modeling. While others can tell you how your campaign performed over the past 12 months, Fred has developed a unique validated model that enables you to predict how your campaign is likely to perform in the next 12 months. This approach will also show you the channels that will produce the highest ROI. With sensible and no-nonsense recommendations, Fred will help you find the way to spend your marketing budget wisely to have the maximum impact.
Nate Kruska is a designer for the new age, when digital and websites are as important as Television and Print were to the big companies long ago. Nate has more than a decade of experience in website development, design and marketing and has acquired extensive expertise in website technologies and marketing concepts. When designing ideas for the Internet, he believes that the client comes first. So, he listens to you. Really listens. He takes the time necessary to acquire a complete understanding your business objectives and create a digital marketing approach or website that meets your goals.
Mike Bellhouse is a skilled quantitative analyst known for building strong client relationships and delivering superior insights that drive top and bottom line business revenue. Having worked directly with a myriad of Fortune 500 and fast growing smaller companies across a host of industries, Mike has gained a tremendous amount of knowledge on how brands can best engage with consumers to demonstrate relevance and persuasive differentiation from competitors. He is an expert at integrating large and small data sets including 1st, 2nd and 3rd party data in order to uncover tremendous opportunities though statistical analysis, modeling, and data visualization. Few analysts can better understand how to effectively use data to the client’s advantage.
Susie Ribnik is known for her excellence in project management for complex research studies. With nearly thirty years experience in the industry she seamlessly leads studies for AIM. She has managed hundreds of projects utilizing various quantitative and qualitative methods, both domestically and internationally. These projects include studies targeted on Pharmaceutical/Health Care Professionals & Patients, Consumer Package Goods, Scientific Test Equipment, Financial, Automotive, and Entertainment. She is known for on time, high quality delivery of results – meaning that we meet the deadlines that we set with you.
Mohammed “Ziad” Alam leads a large team that prepares survey setup and presentation. The main focus of his team is on highly professional charting that brings data to life. Ever been in a meeting where the team looks at a cluttered data slide and asks, “what does that mean?” That does not happen with the work of his team. Using the latest graphic aids, including infographics, his team makes sure that the information is clearly presented and easy to understand. These presentations can be used to guide decisions all the way up the line in your company.
Sib Law is a management consultant with unique expertise in sales execution, helping organizations implement strategy and maximize returns where marketing meets personal interface. During his more than 20 years of experience he has helped organizations increase profitability through enhanced strategy, planning, and execution. His sector experience includes: Oil & Gas, Hi-tech, Pharma, Manufacturing, Logistics, Finance & Banking, Consumer Packaged Goods, Retail, and many others. Clients always say that working with Sib is closely linked to increased profitability.
Frank Chipman has over 20 years of experience using insights to help clients build highly effective brands and marketing programs. His career initially stared in Burlington, VT where he helped smaller companies like Smuggler’s Notch Ski Resort and the New England Culinary Institute (NECI) create marketing strategies. This led to assignments around the world working for large brands from companies like Unilever, J&J, Boston Beer, P&G, AstraZeneca and Hershey’s. While he still works with larger brands, he particularly enjoys working with start-ups and smaller companies that are growing their businesses. In this era of dynamic marketing, he knows that smaller players can take on the Goliaths and win!